Shannon Xiangnuo Xiao

Motion + illustration | Based in LA.


I like stories that are a little offbeat, but still hit home.





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Fashion and Textile Museum
Brand Identity System



The Brief

The Fashion and Textile Museum’s mission is to celebrate and promote contemporary fashion and textile design
 through dynamic exhibitions and educational programs. It aims to inspire creativity, preserve design heritage, and 
connect diverse communities with the ever-evolving world of fashion and textiles.








My Strategy

The goal of the redesign is to refresh the Fashion and Textile Museum’s visual identity to better reflect its role as a contemporary, 
community-focused space that celebrates both the heritage and future of fashion and textiles. The updated brand aims to be more 
accessible, vibrant, and engaging—appealing to a wider audience.









The Logo

This logo concept is built around the idea of community, fashion, and engagement within a shared creative space. 
It uses squares and geometric shapes to represent individuals, ideas, and craftsmanship coming together.