Shannn Xiangnuo Xia

Motion + illustration



I like stories that are a little offbeat, but still hit home.





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Fashion and
Textile Museum

Brand Identity Project


The Fashion and Textile Museum’s celebrates and promotes contemporary fashion and textile design through dynamic exhibitions. It aims to inspire creativity, preserve design heritage, and connect diverse communities with the ever-evolving world of fashion and textiles.






My Strategy

The goal of the redesign is to refresh the Fashion and 
Textile Museum’s visual identity to better reflect its role 
as a contemporary, community-focused space that celebrates both the heritage and future of fashion and textiles. The updated brand aims to be more accessible, vibrant, and engaging—appealing to a wider audience.






The Logo

This logo concept is built around the idea of community, fashion, and engagement within a shared creative space. 
It uses squares and geometric shapes to represent individuals, ideas, and craftsmanship coming together.