Shann
Xiangnuo Xia
Motion + Product DesignI like stories that are a little offbeat, but still hit home.
Neofect
Brand Identiy Project
Neofect is a human-centered health technology brand dedicated to redefining the future of rehabilitation. By integrating intelligent devices, data-driven analysis, and empathetic design, Neofect transforms recovery into an engaging and empowering experience. The brand focuses on understanding human movement at its core—turning motion into insight and insight into progress. Through innovation and care, Neofect supports individuals on their journey toward renewed mobility and independence.
Rebrand Focus
The rebrand focuses on bridging the gap between advanced technology and human connection. By emphasizing motion analysis, circular systems, and intuitive visual structures, the new identity highlights Neofect’s role as both an analytical and empathetic partner in rehabilitation. The refreshed brand language centers on progress, connection, and adaptability—positioning Neofect not only as a provider of smart tools, but as a guide that understands and responds to every movement.
The Logo
The logo combines a circular form with a simplified “n” structure, symbolizing both motion analysis and continuous progress. Together, the symbol and logotype create a visual identity that communicates precision, innovation, and care.
Social & Mobile App