Shannon Xiangnuo Xiao

Motion + illustration | Based in LA.


I like stories that are a little offbeat, but still hit home.





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Spotify
This storyboard, created for Spotify, explores how music can transform identity and forge unexpected connections. Titled Evolve Who You Could Become, it follows two wildly different characters who discover harmony through shared experiences.



Our Strategy
We leaned into bold, expressive visuals to show how music transcends taste and personality. A timid maraca-shaking mouse and a rebellious rock ‘n’ roll cat journey from conflict to connection, their evolution animated through chaotic textures, vibrant lighting, and surreal transitions. Our aim was to illustrate how music opens us up—not only to new genres, but to new parts of ourselves and each other.

Credits
Shannon Xiao
Previz, 2D Design, 3D background, Concepting, Storyboarding
Yika Yan
3D Background, Storyboarding, Concepting, Editing
Jiwoon Yoon
Character Design, 2D Design, Storyboarding, Concepting
Ara Devejian
Instructor

Special Thanks Anggie Arivia for being our best TA!